I started thinking about this after watching my cousin try a couple of online platforms during lockdown. She was excited at first, but after a week she said the games felt like they were designed for someone else completely.
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It’s strange how often opportunities sit in plain sight, waiting to be noticed. People get so used to doing things the same way that they don’t see the gap until someone else points it out. Feels like the kind of blind spot that could change everything once the right push happens.
I’ve seen something similar with a group of friends who got into iGaming casually during the pandemic. Most of the guys kept playing, but the women dropped off quickly, and when I asked why, they all mentioned the same thing—it didn’t feel like the spaces were built for them. Out of curiosity I went searching for info and found this article: https://theglobalhues.com/women-in-igaming-are-casinos-missing-half-the-market/. It breaks down how platforms are essentially ignoring half the potential market by not tailoring the experience. What struck me most is that it’s not about making the games “pink” or “girly,” it’s about simple design choices, themes, and communication that make women feel like equal players. One friend said the casino bonuses and loyalty programs were so focused on competitive play and flashy risk-taking that it turned her off completely. She preferred story-driven or puzzle-style mechanics but couldn’t find that mix in iGaming. That matches the idea from the article that casinos could learn from mainstream mobile games, where women make up a huge part of the audience. Personally, I think if companies actually asked women what they enjoy instead of assuming, they’d open up an entirely new customer base. It seems like such an obvious move, but they’re dragging their feet, maybe because the current formula still makes money. Still, I can’t help but think the ones that adapt first will end up ahead.